Logo design has always been a keen interest of mine mainly because of the fact that it is the first thing a person comes into contact with for any business. This was created my sophomore year while creating a mock business. "The Aurora" is meant to be an ice bar. My main reason I chose to make this in particular was because frozen drinks are my weakness and simply because I have always wanted to go to an ice bar. I also created a business card and a cocktail menu alongside this logo as well. 

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Update 2024:

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Since I last worked on this concept, I was given the opportunity again to revitalize this idea and bring it more to life. With this I have successfully established a proper color pallet alongside a new business card as well as a letterhead for business administrative needs. Below I have the newly downloadable version of my presentation including "What is The Aurora?", my sketches, mind mapping, visual inspirations to help represent my creative process..